Hi Scale Up Demo Day Concept
"Invitation to a Refreshing Future - Hi Scale Up Demo Day"
The brand concept for Hi Scale Up Demo Day is "Invitation to a Refreshing Future." This concept is based on the harmonious blend of light blue and charcoal blue colors, symbolizing innovation, technology, and the potential of the future. The combination of these colors visually represents a vision of the future where technology harmoniously integrates with humanity.
The word 'Hi' carries the meaning of friendliness and welcome. By representing this in 3D graphic visuals, we have created a contemporary and dynamic image. This emphasizes the Demo Day's focus on being a convergence point for innovative technology and ideas, proposing a journey into a new era for participants and spectators alike.
In the poster design, these color and visual elements are central, delivering the brand's message powerfully and clearly. The editorial and screen designs that were also developed consistently reflect this concept, strengthening the brand's identity and providing a consistent experience to all participants.
This concept highlights a positive outlook towards the future of technology and innovation and emphasizes the image of a dynamic community being built together by all participants. Hi Scale Up Demo Day transcends a mere event, positioning itself as a platform where fresh ideas and technologies converge to envision a brighter future.
